Based in London, I first turned to YouTube as a way to attract clients to my newly launched consulting business.
A few months of trial and error and a fair share of embarrassment later... my channel started gaining traction! And before I knew it, with just a few thousand subscribers, I was fully booked.
My second channel, FasTrack IELTS, has grown into one of the largest in its niche—1.8 million subscribers and generated over $1,000,000 in course sales (and counting). I’m still the only employee in the business and don’t even run it full-time. (Shoutout to my amazing team of freelancers who help keep things moving!)
The best part? I don’t chase clients; clients find me.
My background in business management, a slight obsession with analytics, and years of trial and error helped me turn my channel into a sales machine—creating a reliable income stream that works year after year.
While getting views on YouTube is fun, turning those views into sales is where the real magic happens.
I can help you build a business through YouTube that is profitable, ethical and feels good. Because you don’t have to choose between making money and keeping your audience’s trust.
More views don’t always mean more revenue. What matters is attracting the right viewers—the ones who will actually buy.
A single strategic video can make 10x or even 20x the revenue of a ‘viral’ one. I’ll help you:
✔ Find the right video topics
✔ Craft promotions that feel natural and helpful
✔ Optimise your YouTube channel to boost sales
I’ve generated multiple six figures in sales straight from YouTube. I’ll help you build a strategy that fits your channel and business.
Most sales don’t happen on YouTube—they happen after people leave the platform. That’s why you need a lead magnet they can’t ignore.
✖ Not just “some free PDF.”
✔ Something so valuable that people will leave YouTube, go through the hassle of signing up… and actually use it.
A high-quality lead magnet will:
✔ Grow your email list
✔ Build trust with your audience
✔ Move them one step closer to buying
It’s still one of the most powerful tools for reaching your audience—without relying on YouTube’s algorithm. (Because, let’s be honest, algorithms don’t love promotional content.)
We’ll create engaging emails that nurture trust and interest—so selling feels natural.
You’ve heard about “packaging” your YouTube videos to get views. But your paid product? That needs even better packaging.
We’ll refine your offer until it’s irresistible—so your audience doesn’t just want it… they need it.
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